Rethink the keywords you optimize for your blog or website! I’m here to talk about the top mistakes that people make in SEO in relation to keywords, which in turn, basically guarantee that they will never reach the top of Google. |
| Let’s say that I’m starting an online shop focusing on baby products. The problem that most people encounter in relation to keywords, is that they use terms like “baby products” without recognizing their popularity or exploring other options. |
| consider online entities like Babies-R-Us and Graco that have hundreds of thousands of dollars to commit to online marketing. Large companies like these dominate the online marketing world because they have almost unlimited resources while, sadly, you do not. |
| Also, consider how search engines like Google rank sites: the shorter the keyword, the more searches you will have. Therefore, the shorter the keyword or phrase, the harder it is for you to rank number one in Google |
In September, Google introduced a new way for its customers to buy and sell online display ads. It’s called the DoubleClick Ad Exchange and it allows Internet marketers to find a variety of Web pages to advertise on and quickly make a bid. This speeds up the process for both advertisers and publishers looking for ad revenue. |
| Google has literally thousands of partner websites scattered across the Web that display its online ads. However, Google has never been very good at display advertising. It bought DoubleClick back in 2007 for $3.1 billion and has been trying to come up with a good way to jump into this part of the paid-search market. This appears to be its big move. |
| Google’s move comes with plenty of risks. What if few ad publishers and advertisers sign on to the service? Who would want to participate in a service that no one else is using? Internet marketers are looking for ways to reach the right audience in simpler ways.Read more at www.submitsolution.com |
My favorite is the decayed theme! Eight seconds.
No, I’m not talking about bull riding or that 1994 movie with Luke Perry. I’m talking about the amount of time you have to convince visitors to your website or blog to stay visitors on your website or blog. |
For blogging, this is especially important. If you want your visitors to turn into readers, and your readers to turn into regular readers, your web design needs to be user friendly and interesting. To give your blog a quick makeover today, try out some of these free Wordpress blog themes. These are just some of my favorites that I’ve come across recently. Your readers will thank you  |
Internet marketers, beware! Google’s new search engine, Google Caffeine, could change the way your e-commerce site is ranked, especially when it comes to single and two-word key phrases. | Right now, Google is not doing a good job of searching through social-media sites, like Twitter and Facebook. So the company is working on a new version of its popular search engine that will add them to the mix and shake up other sites’ rankings for certain keywords. |
| They pointed out six ways the new search engine will dramatically affect online marketers’ strategies. For instance, 15 percent of all first-page rankings were different for the 40 keywords used in the study. Amazingly, the single keywords and two-word phrases saw 50 percent of their first-page results change with the new search engine. |
| The reason for this big change is the fact that Google Caffeine is focusing more on keyword relevance and it’s steering away from blogs and wikis in favor of social media, video, music, photo and other sites previously outside of its search capability. |
Here at Submit Solution, we love to stay up-to-date on the latest news in online marketing, social media and technology. Stay tuned for more posts highlighting recent sites, products or trends that we’ve discovered! We love to share our passion for the industry. Thanks for reading! What does your blog design tell your readers? |
| If you still have that generic blue and white WordPress theme that is standard on all newly created blogs, you probably won’t get the chance to say much. An unchanged, sterile design not only gives off an air of neglect, nonchalance and antiquity, but it also gives your readers no reason to stay! |
| In short, web design for blogs should be just as much a priority as the content it offers! Why would a visitor take the time to read your blog posts when it is physically straining on their eyes, due to bright colors, lack of color, inconsistent formatting or poor layout? |
It is so easy to fix this problem! There are hundreds of sites out there offering a wide variety of free WordPress themes to plug-in to your blog. |
Make your paid-search ads more effective by optimizing your website to suit their interests! It is too often the case that when starting a paid search marketing campaign, people tend to lose sight of the main point. What’s the main point, you ask? To get people to click, right? Wrong. |
Yes, it’s true that Pay-Per-Click ads provide quality leads most of the time. However, no matter how interested the “clicker” is in your products, services or niche, if your site is poorly designed or organized, your marketing would have been in vain. There is no point marketing a site that is difficult to use, messy, or otherwise messed up! |
Here are some online tools to test the quality of your site: |
How does Microsoft Bing’s visual search really stack up? Will this ever get better? | The other day, I had an image in my mind of a strange object and I wanted to find a picture of it online. The only problem was I didn’t have a clue what it was called. The image in my head was of a scene in “Superman II” |
| Luckily, my resourceful coworker found it on Amazon.com, I believe. I could now put a name to an image – Newton’s cradle! |
| This story illustrates my need for a visual search engine and not simply a text-based one. Luckily, Microsoft and Google are both heading in that direction. |
| None of the Bing Visual Search galleries look like they would help me find Newton’s cradle because they mostly include people, entertainment and electronics. But it’s new, so I’m willing to cut Microsoft some slack. I’m sure they will get better as they get a feel for what people are (literally) looking for.Read more at www.submitsolution.com |
No matter how unique the niche of your online business, Twitter and other social media platforms can be used to your advantage. Here are 10 simple tips that can help you come up with a specific social media strategy for your e-commerce business. Just like any emerging online trend, Twitter has been infiltrated by spammers, many of them making claims like the one you see below: “Make money with Twitter!”, etc. While the spammers themselves are incredibly annoying (and their claims baseless) there is some truth to that statement: Make money with Twitter. Obviously, this is not to be done the way the bots are suggesting you do it. Rather, Twitter can be a great tool for e-commerce businesses looking to gain exposure. |
1. Publish new items to your Twitter account
2. Announce new blog posts
3. Connect with other professionals
4. Create “Twitter Specials”: coupons that can be used on your site
5. Generate interest with contests and competitions
6. Connect with customers to build a great customer support reputation
7. Announce sales, promotions, holiday specials, etc.
8. Give away free samples
9. Get more first-time buyers and keep them with Twitter support
10. Have exclusive one-day sales Read more at www.submitsolution.com |
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Study: Women use social media most
