Rethink the keywords you optimize for your blog or website! I’m here to talk about the top mistakes that people make in SEO in relation to keywords, which in turn, basically guarantee that they will never reach the top of Google. |
| Let’s say that I’m starting an online shop focusing on baby products. The problem that most people encounter in relation to keywords, is that they use terms like “baby products” without recognizing their popularity or exploring other options. |
| consider online entities like Babies-R-Us and Graco that have hundreds of thousands of dollars to commit to online marketing. Large companies like these dominate the online marketing world because they have almost unlimited resources while, sadly, you do not. |
| Also, consider how search engines like Google rank sites: the shorter the keyword, the more searches you will have. Therefore, the shorter the keyword or phrase, the harder it is for you to rank number one in Google |
In September, Google introduced a new way for its customers to buy and sell online display ads. It’s called the DoubleClick Ad Exchange and it allows Internet marketers to find a variety of Web pages to advertise on and quickly make a bid. This speeds up the process for both advertisers and publishers looking for ad revenue. |
| Google has literally thousands of partner websites scattered across the Web that display its online ads. However, Google has never been very good at display advertising. It bought DoubleClick back in 2007 for $3.1 billion and has been trying to come up with a good way to jump into this part of the paid-search market. This appears to be its big move. |
| Google’s move comes with plenty of risks. What if few ad publishers and advertisers sign on to the service? Who would want to participate in a service that no one else is using? Internet marketers are looking for ways to reach the right audience in simpler ways.Read more at www.submitsolution.com |
Internet marketers, beware! Google’s new search engine, Google Caffeine, could change the way your e-commerce site is ranked, especially when it comes to single and two-word key phrases. | Right now, Google is not doing a good job of searching through social-media sites, like Twitter and Facebook. So the company is working on a new version of its popular search engine that will add them to the mix and shake up other sites’ rankings for certain keywords. |
| They pointed out six ways the new search engine will dramatically affect online marketers’ strategies. For instance, 15 percent of all first-page rankings were different for the 40 keywords used in the study. Amazingly, the single keywords and two-word phrases saw 50 percent of their first-page results change with the new search engine. |
| The reason for this big change is the fact that Google Caffeine is focusing more on keyword relevance and it’s steering away from blogs and wikis in favor of social media, video, music, photo and other sites previously outside of its search capability. |
Make your paid-search ads more effective by optimizing your website to suit their interests! It is too often the case that when starting a paid search marketing campaign, people tend to lose sight of the main point. What’s the main point, you ask? To get people to click, right? Wrong. |
Yes, it’s true that Pay-Per-Click ads provide quality leads most of the time. However, no matter how interested the “clicker” is in your products, services or niche, if your site is poorly designed or organized, your marketing would have been in vain. There is no point marketing a site that is difficult to use, messy, or otherwise messed up! |
Here are some online tools to test the quality of your site: |
How does Microsoft Bing’s visual search really stack up? Will this ever get better? | The other day, I had an image in my mind of a strange object and I wanted to find a picture of it online. The only problem was I didn’t have a clue what it was called. The image in my head was of a scene in “Superman II” |
| Luckily, my resourceful coworker found it on Amazon.com, I believe. I could now put a name to an image – Newton’s cradle! |
| This story illustrates my need for a visual search engine and not simply a text-based one. Luckily, Microsoft and Google are both heading in that direction. |
| None of the Bing Visual Search galleries look like they would help me find Newton’s cradle because they mostly include people, entertainment and electronics. But it’s new, so I’m willing to cut Microsoft some slack. I’m sure they will get better as they get a feel for what people are (literally) looking for.Read more at www.submitsolution.com |
Cater to both your readers and your market niche to power-up your search engine rankings. SEO… It’s been around since the creation of the internet, but hasn’t really become a focus of companies to use until five years ago. Search engine optimization has successfully helped hundreds of companies reach high on search engine lists to get noticed more by on-line users. |
There are a few things you should look for when writing SEO-quality content. First, make sure your content is not duplicated or copied from somewhere else. This includes even just a sentence or phrase; it could affect your rankings. Original content is the best way to go to and preferably by a real human being – not a robot. |
| One last thing – when writing, be sure to keep in mind who your audience is. If you write very informal on a medical website, then viewers will not be impressed and not think it’s professional and won’t purchase services.Read more at www.submitsolution.com |
Read on to see the pros and cons of DKI in PPC ads. Some of the cons are generic language, poor spelling, mistrust, etc. We’ve all experienced this before. I’m typing in “iPod Touch” in a search engine, but accidentally spell out “iPod Tuch.” I immediately realize my mistake as I see the popular question, “Did you mean: iPod Touch?”, encouraging me to search for the correct terms. However, many of the listings that pull up are relevant, so I don’t redo the search with the correct spelling. Then I see the paid search ad on the side with the incorrect search query inserted in. I can’t help feeling annoyed |
PPC ads like I just described implement what’s called a DKI or Dynamic Keyword Insertion technique. These ads automatically insert search keywords into a paid ad. This form is popular because, if used correctly, it can produce very specific results that will generate quality traffic. |
If traffic to your site is waning or nonexistent, try implementing these simple ideas into your current SEO tactics. | Unless a website is cached or saved by search engines on a regular basis, the links found on it won’t count toward the search engine optimization of the sites it links to. |
| earch engines will have to get creative to solve that problem in their methodology. |
| Returning to caches, I learned a cool trick at the Webinar that I would like to share. If you want to know if a Web page is cached by Google, all you have to do is type “cache:www.thesitename.com” into a Google search and it will tell you. Sites that are cached by Google can be useful in generating SEO because they are actually read by Google. |
| The big question is how do you get inbound links? After you’ve gone through and added great content that is relevant to your keywords, you can start using the following sources to get inbound links: |
Companies are wondering how Bing is going to affect their SEO and whether or not they should make the extra effort to cater to this “Decision Engine”s way of doing things. Microsoft released Bing (formerly known as MSN Search) just a few months ago with more than $80 million being spent in promoting it. An issue that has been brought up was whether the SEO rankings of companies would be affected. If Bing becomes more increasingly popular, then companies will need to start catering their SEO techniques to it or else they’ll lose out on searches being made there. |
| Bing is still fairly new so many are waiting to see its long-term effects. Right now, some are saying it’s a good idea for companies to make the extra effort within the next year to increase ranking to take advantage of Bing’s advertising push. |
| Even though I don’t think Bing will be as strong as Google, I still think it’s a good idea for companies to get involved with it during this popularity burst. And if Bing does end up being a top search engine, then companies will benefit more receiving traffic from more than just Google.Read more at www.submitsolution.com |
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SEO Reality Check: Why you will never reach the first page of Google
