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Google debuts ‘stock market’ for display ads

Amplify’d from www.submitsolution.com

Google debuts ‘stock market’ for display ads

In September, Google introduced a new way for its customers to buy and sell online display ads. It’s called the DoubleClick Ad Exchange and it allows Internet marketers to find a variety of Web pages to advertise on and quickly make a bid. This speeds up the process for both advertisers and publishers looking for ad revenue.

Google has literally thousands of partner websites scattered across the Web that display its online ads. However, Google has never been very good at display advertising. It bought DoubleClick back in 2007 for $3.1 billion and has been trying to come up with a good way to jump into this part of the paid-search market. This appears to be its big move.
Chef cooking on flaming wok
Google’s move comes with plenty of risks. What if few ad publishers and advertisers sign on to the service? Who would want to participate in a service that no one else is using? Internet marketers are looking for ways to reach the right audience in simpler ways.Read more at www.submitsolution.com
 

Superman vs. Bing Visual Search: Who’ll come out on top?

How does Microsoft Bing’s visual search really stack up? Will this ever get better?

Amplify’d from www.submitsolution.com

Superman vs. Bing Visual Search

The other day, I had an image in my mind of a strange object and I wanted to find a picture of it online. The only problem was I didn’t have a clue what it was called. The image in my head was of a scene in “Superman II”
Luckily, my resourceful coworker found it on Amazon.com, I believe. I could now put a name to an image – Newton’s cradle!
This story illustrates my need for a visual search engine and not simply a text-based one. Luckily, Microsoft and Google are both heading in that direction.
Newton's cradle, like in Superman II.
None of the Bing Visual Search galleries look like they would help me find Newton’s cradle because they mostly include people, entertainment and electronics. But it’s new, so I’m willing to cut Microsoft some slack. I’m sure they will get better as they get a feel for what people are (literally) looking for.Read more at www.submitsolution.com
 

SEO and Bing: Should you be worried?

Companies are wondering how Bing is going to affect their SEO and whether or not they should make the extra effort to cater to this “Decision Engine”s way of doing things.

Amplify’d from www.submitsolution.com

How Could Bing Affect Your Current SEO Rankings?

Microsoft released Bing (formerly known as MSN Search) just a few months ago with more than $80 million being spent in promoting it. An issue that has been brought up was whether the SEO rankings of companies would be affected. If Bing becomes more increasingly popular, then companies will need to start catering their SEO techniques to it or else they’ll lose out on searches being made there.

www.inmagine.com
Bing is still fairly new so many are waiting to see its long-term effects. Right now, some are saying it’s a good idea for companies to make the extra effort within the next year to increase ranking to take advantage of Bing’s advertising push.
Even though I don’t think Bing will be as strong as Google, I still think it’s a good idea for companies to get involved with it during this popularity burst. And if Bing does end up being a top search engine, then companies will benefit more receiving traffic from more than just Google.Read more at www.submitsolution.com
 

After 5 years, Google is going strong

Why no commemorative homepage?

Amplify’d from www.directbusinessnews.com

After 5 years, Google is going strong

Five years have passed since Google’s initial public offering. The top search engine debuted on Aug. 19, 2004 at $85 a share. Today, the stock trades at close to $445. That’s a nearly 420-percent return at a time when most stocks are startlingly low. And shares of rival Yahoo have dropped by almost half since Google went public.

Google birthday cakeBut Google isn’t celebrating its five-year anniversary with much fanfare. In fact, its homepage doesn’t even have a creative logo design like they usually do to commemorate special holidays and events.

Google has bought innovative companies like YouTube, DoubleClick and Postini, and it has remained ahead of competitors like Yahoo and MSN.

Despite Microsoft’s new Bing search engine, Google still controls 64.7 percent of the online-search market. If the Microsoft-Yahoo search partnership goes through, they will still only account for 28.2 percent of all searches. Google is still definitively No. 1.

Read more at www.directbusinessnews.com