Internet marketers, beware! Google’s new search engine, Google Caffeine, could change the way your e-commerce site is ranked, especially when it comes to single and two-word key phrases. | Right now, Google is not doing a good job of searching through social-media sites, like Twitter and Facebook. So the company is working on a new version of its popular search engine that will add them to the mix and shake up other sites’ rankings for certain keywords. |
| They pointed out six ways the new search engine will dramatically affect online marketers’ strategies. For instance, 15 percent of all first-page rankings were different for the 40 keywords used in the study. Amazingly, the single keywords and two-word phrases saw 50 percent of their first-page results change with the new search engine. |
| The reason for this big change is the fact that Google Caffeine is focusing more on keyword relevance and it’s steering away from blogs and wikis in favor of social media, video, music, photo and other sites previously outside of its search capability. |
Learn why people generally click on PPC ads in order to write affective ads of your own. You’ve only got so many characters… use them wisely! Pay-Per-Click ads can be a great marketing tool, there’s little doubt about that. However, this form of advertising is more difficult than it looks. Sure, anyone can come up with a slogan, title or headline that they think properly describes their product or service. But is that really a good and effective ad? In this post, we will outline the six major reasons why people click on ads and how you can apply this to your own online marketing strategy. |
| Here are the 6 reasons why people click |
| Benefits: Readers feel like they will benefit in some way by clicking on the ad. |
Brand: Readers recognize the brand. |
Differentiation: The ad is different from the others around it and somehow attracts readers’ attention. |
Curiosity: Readers want to know more about what the ad implies, claims or asks. |
Legibility: The ad makes logical sense to readers. |
Tap into the image search market, which accounts for hundreds of thousands of Google searches every day! | Here’s the scenario: You’re searching for information on the most poisonous spider in the world, the black recluse, which you’ve recently learned has been found in an area near your home. Desperate for information that may help you protect yourself and your family from the dangerous arachnid, you type in “brown recluse” in a search engine bar. As the information is populating, several articles on the effects of the spider’s poison, the origins and known locations, or other subjects pulls up, looking very promising. Then there are the pictures. Lots of pictures of the huge, brown and black spider and even the damage its bite inflicts on the human body. Which of the two would draw your eye? |
Combine SEO and PPC properly to achieve tremendous results. | The unattainable goal for many search campaigns is the ever-elusive melding of PPC and SEO tactics for bigger and better top-line results. Theoretically, the two should go together like peanut butter and jelly. |
Hasty argues PPC and SEO are completely different from each other and they accomplish their goals of higher Web traffic in distinct ways. They don’t completely mesh, but they create something better than they could alone, if they’re done right. They both have the ability to drive qualified traffic to your site and help build your revenue. |
| Not all search terms are equal when it comes to search-engine marketing. |
| With SEO, it’s essential to get your keywords right the first time. |
Great tips. Simple, yet powerful! Today, I’ll talk about what I learned at their August 5, 2009 Webinar, “Advanced SEO Webinar: Linking Best Practices.” |
| The five things a website needs to get ranked on the first page of Google results are: |
| 1. Keywords – These are the search terms you want people to type into a search engine in order to find your Web page. |
2. Site Content – You need to use your chosen keywords in your website’s text to show search engines your site is relevant to those topics. |
| 3. Meta Content – You don’t usually see this content, but it must be there in the backend of your site and in your Web page titles for your site to be fully optimized.Read more at www.submitsolution.com |
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Google Caffeine changes the rules
